The following descriptions will give you a deeper insight into the primary features of the Salesforce platform. 

• Salesforce applications for customer relationship management facilitate:
  • Sales Force Automation
    Have all customer data in one central repository, not split up or duplicated on multiple computers and between multiple users. Provide better customer/supplier service by tracking habits or preferences and recording all interactions. Manage every lead from initial contact to contract sign-offs. Provide instant access to the most recent versions of the sales and marketing documents your teams need - document management at your sales team's fingertips.
  • Marketing Automation
    Salesforce marketing empowers integrated marketing and sales applications with automated lead conversion, real-time analytics to measure and optimise campaigns, multichannel campaign management and analysis for a complete marketing solution, rapid deployment and award-winning ease-of-use to get users working quickly. For example, mass mailing facility allows you to quickly set up mass mailing batches and create a marketing campaign which you can track.
  • Analytics and Forecasting
    Salesforce features advanced analytics and visualisation capabilities, which include automatically-built charts, or so-called dashboards. This results in immediate, easy-to-understand corporate performance reports. Naturally, common reporting is available too. Manage your data quality by removing duplicate leads, contacts, and customers and ensure accurate demand forecasting. Get a real-time view of your business and realise your best revenue opportunities.
• Force.com
  The Platform-as-a-Service (Paas) enables developers to create and deliver any kind of business application, entirely on-demand and without software. This very new concept allows companies to transform their ideas into applications in record time.
• AppExchange
  The AppExchange provides an online marketplace of applications, developed by salesforce.com and its community of developers, customers and partners. There are applications for CRM functions and well beyond, including sales, marketing, human resources, finance and administration. To date, the library offers over 700 applications. Many are free and, with just a few clicks, these applications can be installed in a company’s salesforce.com environment.
• Service and Support
  Salesforce.com provides its own suite of services, programs and best practices that afford continous improvement for customers. Additionally, salesforce.com offers free trial services and information demos.